Final year CAPSTONE Project.
Purpose was to ‘design for good’ by crafting a solution to a real-world problem.
Over My Dead Venue Crawl is a 3-day music festival aimed at reviving Melbourne’s live music scene, particularly struggling small music venues. My process on figuring how to solve this problem creatively began with plenty of research. Information from case studies, interviews, and journal articles helped define the problem and its urgency to be solved.
SOFTWARE USED:
Adobe XD • Photoshop • Illustrator • Indesign • Hand illustration
The Problem
The Solution
The Survey
I conducted a survey targeted towards gig-goers to better understand what people missed about live music and the venues attached to it. The responses were inspiring and sometimes funny and helped me formulate key words which represented the soul of my brand essence.
The Sketches
The Hybrid Hero
The strong willpower and desire of gig-goers for the return of live music venues reminded me of the Phoenix; a symbol of rebirth, rising from the ashes. In vein of the good nature and spunk of my target audience, I made it a hybrid with our very own Cockatoo, with sunnies of course.
The Outcome
A2 Promotional Posters
Merch Mailer Box
Stickers, Pin Badge and Fridge Magnet
Tote Bag
'Your Crawl' App
Web Design
Instagram Content
Style Guide
