The aim of this RMIT branding project was to create a label along with a few variations of the product. I've always found products with mixed messages really fun and interesting (eg. chocolate drops bag designed to look like coffee roast). So my response to that sort of concept was Hair & Tonic (H and T), which had a bright, bold and energetic outcome.
SOFTWARE USED:
Adobe Illustrator • Adobe InDesign • Adobe Photoshop
Thumbnails & Illustrator Drafts
Label Outcomes
A bit more process...
