At RMIT something I enjoyed in particular was package design. I liked figuring out how the design would work on all faces of the package, how it would align with its position on the market against competitors, and the process of mocking up the final product.
PROJECTS ON THIS PAGE:
Eisai's Way • Tropical Crush • Yours Treatery
SOFTWARE USED:
Adobe Illustrator • Adobe Photoshop • Hand illustration
Eisai's Way - Process
Logo Name Ideation
I chose “Eisai’s Way” because of its relevance to both products (Matcha origins and tea ceremony Buddhist origins). Eisai was a real monk who introduced Matcha to different districts and was responsible for crafting its ceremonial popularity.
Logo Progress
Tea Box & Matcha Tin Thumbnails
Tea Box Progress
Final Package Designs / Dielines
Eisai's Way - Final Product mockup
Other package design projects...
• Tropical Crush •
yours, treatery
• ALDI Redesign - Budget product into Premium
