During my studies there were branding projects with the end goal of demonstrating its application on all kinds of formats such as editorial layouts, business cards, letterheads and web design. This process consisted of understanding the positioning of the company, its target market and channeling this creatively into its logo and other brandmark elements.
Projects on this page:
Epoch Publishing • Breathe (Editorial Illustration)
SOFTWARE USED:
Adobe InDesign • Adobe Photoshop • Adobe Illustrator
Process
Audience Profile
Mindmapping
Ideation & Logo Drafts
Style Guide
Epoch Publishing - Report Layout
Other branding applications...
Breathe Magazine (AU) - Process
Illustration Process
Editorial Illustration Layout - Outcome
